Capabilities
We are a North American Integrated Marketing Agency. We use our collective creativity to drive commerce, conversion and brand affinity.
This is our gauge.
It represents every point of possibility for Mosaic’s integrated capabilities. It symbolizes how we build effective brand experiences. We put people’s needs and desires at the center and use our cross-channel capabilities to engage people with brands at the moments that will have the most impact.
01. Experiential Marketing
With over 30 years of experience in building captivating, immersive brand experiences, our capabilities and track record are unmatched. But traditional experiential isn’t enough.
We’re obsessed with how a consumer experiences a brand across multiple channels and fascinated by the power of human connection and culture. It’s what drives us to create deeper meaning through integrated experiences that immerse, inform, and illuminate brand value, and drive measurable results.
Snapshot of service offerings:
- Live, virtual & hybrid immersive events
- B2B events + conferences
- Mobile tours
- Sponsorship activation
02. Brand Design & Content
We’re proud to have one of North America’s largest creative and design departments. Our award-winning, channel-agnostic thinkers and creators build insight-driven ideas from concept to execution. Flawlessly.
We tell brand stories that drive connection, conversation, and conversion.
Snapshot of service offerings:
- Brand development
- Creative development: Ideation, writing, art direction
- Digital, environmental & package design
- Content development & production
03. Integrated Commerce
It’s never been more important to have an agile, nimble approach to commerce. It’s why we’ve created an integrated model that offers a one-stop shop of omnichannel expertise that seamlessly connects consumers to brands in the right place at the right time.
We start by mapping out a measurable consumer journey. Then develop compelling concepts based on retailer and shopper insights that inform brand experiences at key points along the journey; ultimately driving conversion where there wasn’t before.
Snapshot of service offerings:
- Omnichannel, shopper marketing & e-commerce
- Assisted selling & associate training
- Consumer promotions, demos & sampling (DTC)
- Merchandising
04. Strategy & Business Intelligence
United by purpose and unified by data-driven insights, our experts leverage best-in-class qualitative and quantitative tools to deconstruct your business challenge. Through deconstruction we develop the strategic vision and blueprint for how to best build brand affinity and drive conversion.
Our strategy, media, measurement and analytics team work together with you to lay the solid foundation needed to build brands in dimension.
Snapshot of service offerings:
- Market insights & intelligence
- Qualitative and quantitative audience insights
- Brand & commerce strategy
- Experience & communication strategy
05. Performance Media
Through hyper-relevant, data-driven insights we create highly personalized moments that are tailored to your brand. When optimized for campaign objectives, this allows us to reach the right person at exactly the right moment, with a message that compels them to action.
We can connect consumers with targeted ads that compel purchase and ensure that our digital media investments are yielding measurable results.
Snapshot of service offerings:
- Content channel planning & programmatic
- Social media & influencer marketing
- Retail media & digital shopper
06. Measurement & Analytics
Beginning with two simple building blocks, a well-defined objective and a measurable plan to deliver on those objectives, our measurement team will identify marketing channels and levels of investment that will work hardest to change consumer behavior and deliver on your business objectives.
We inform tactical and strategic decision making around marketing investments by assessing what’s working, where opportunities for growth exist, and what we can do to best address our client’s business problems. Our scale allows us to invest in and integrate datasets that will be unavailable through other organizations. We galvanize those datasets into meaningful, actionable insights to more effectively maximize your total marketing investment – we call this Return on Impact.
Snapshot of service offerings:
- Audience & business scenario planning
- Integrated, location & geographic analytics
- Return on investment
